Sefton businesses prepare for The 154th Open logistics

Sefton Council has officially released its comprehensive Business & Resident Toolkit ahead of The 154th Open, which returns to Royal Birkdale in July 2026. This digital resource serves as a central hub for navigating the logistical shifts, infrastructure changes, and economic opportunities presented by one of the world’s most prestigious sporting events. With the tournament expected to draw international crowds, early preparation is essential for maintaining local service continuity and maximizing the economic benefits.

The essentials: Key action items

To ensure a smooth experience during the championship, stakeholders should prioritize the following actions:

Local business readiness and operations

The toolkit provides actionable advice for local enterprises to manage the significant surge in visitor numbers. Key focus areas include customer service standards, supply chain planning, and strategies for leveraging the influx of international visitors. Businesses are encouraged to review the guidance early to ensure their operations remain resilient during the tournament’s peak days. By aligning internal processes with the expected footfall, local shops, hospitality venues, and service providers can better manage demand and capitalize on the increased visibility the event brings to the region.

Community engagement and sustainability

Beyond business logistics, the document outlines how residents can actively participate in the event through volunteering opportunities and community-led initiatives. The council has also integrated sustainability guidelines, urging local stakeholders to align their event-related activities with the championship’s environmental goals. This includes guidance on waste management, sustainable travel options, and supporting the event’s commitment to a lower carbon footprint.

Accessing official event resources and updates

Residents and business owners can download the full toolkit directly from the Sefton Council official portal. The council is advising all stakeholders to sign up for ongoing email updates, as specific traffic management plans, road closure schedules, and local service adjustments will be communicated exclusively through these official channels as the start date approaches.

Preparation for large-scale sporting events often requires careful planning, similar to how fans are encouraged to plan safe journeys when navigating regional major events. Staying informed through the toolkit is the primary way for locals to mitigate potential disruption and maximize the benefits of hosting the world’s best golfers. By engaging with these resources now, the community can ensure that Royal Birkdale remains a welcoming and efficient host for the global sporting stage.

Source: Sefton Council