Northamptonshire firms invited to shape South Midlands economic strategy
More than 1,500 businesses are being called upon to influence regional economic priorities through the eighth edition of the South Midlands Business Survey. This initiative, launched by the South Midlands Authorities, aims to gather data from companies of all sizes to address growth barriers, skills gaps, and specific support requirements.
South Midlands Authorities launch eighth regional business survey
The South Midlands is one of the most economically productive areas in the UK, contributing more than £50 billion to the national economy every year. For over a decade, this survey has served as a primary tool for local authorities and regional partners to understand the evolving needs of the private sector in a changing market.
| Survey Detail | Information |
|---|---|
| Participants | 1,500 representative businesses |
| Duration | May 2026 to July 2026 |
| Provider | Public Perspectives Ltd |
| Focus | Challenges, growth, and skills |
Impact of previous feedback on the Growth Curve programme
Data collected from these surveys has historically led to the creation of targeted support frameworks. A notable example is the Growth Curve programme, which was developed using feedback from the 2021 survey. This programme provided university-led training, one-to-one professional support, and access to funding for more than 300 organisations across the region.
By capturing vital insights from firms of all sizes, the authorities aim to drive economic growth through informed policy. The 2026 survey will specifically look at how regional priorities should shift to accommodate new economic challenges and the specific needs of the local workforce.
Survey timeline and data collection by Public Perspectives Ltd
Public Perspectives Ltd, an independent market research provider, is tasked with conducting the 2026 survey. The firm will contact a representative sample of businesses across the region between May and July.
The insights gathered will be used to inform the design and delivery of future business support services. This process ensures that public investment and regional development strategies align with the actual needs of local firms, helping to maintain the region’s status as a significant contributor to the UK economy.
Source: North Northamptonshire Council
